Freelance Instructional Designer & Developer

Turn Your Vision into Meaningful Learning Experiences.

Through strategic thinking and attention to detail, I collaborate with you to create engaging learning solutions that achieve your instructional goals.

Laura Smith

Who Am I?

Your Partner in Achieving Success in Learning and Instructional Design.

As a creative and dedicated instructional designer, I specialize in transforming complex ideas into engaging and impactful learning experiences. With expertise in educational technology leadership, instructional design, and adult learning principles, I develop customized solutions that deliver real results.


My proficiency with tools such as Articulate Storyline, Rise, and various image-generating AI tools, combined with a keen attention to detail and innovative problem-solving skills, ensures that every project is dynamic, effective, and focused on the learner.


From designing interactive eLearning modules to developing comprehensive action maps, I incorporate a blend of strategic thinking and creativity into every project. Whether it involves building relatable scenarios, crafting visually engaging materials, or seamlessly integrating technology into the learning process, I am committed to helping clients achieve their goals.


With a proven track record across various industries—from education to corporate environments—I understand the nuances of diverse audiences and deliver solutions that create a lasting impact.


Let’s collaborate to bring your learning vision to life!

My Services

Creative Learning and Development Solutions Tailored for You.

Training Needs Analysis

  • Identification of Skill Gaps: Assess current employee competencies and pinpoint areas where training is needed to meet organizational goals.
  • Alignment with Business Objectives: Ensuring training solutions are directly tied to the company’s strategic goals and desired outcomes.
  • Evaluation of Learning Preferences and Resources: Analyzing preferred learning styles and available resources to create effective, tailored training programs.

Identifying Learning Solutions

  • Assessment of Learning Objectives: Determining the specific skills and knowledge that need to be developed to achieve business goals.
  • Audience Analysis: Evaluating the target learner’s needs, experience level, and learning preferences to ensure the solution is relevant and engaging.
  • Evaluation of Delivery Methods: Identifying the most effective delivery channels (e.g., eLearning, instructor-led training, or blended learning) based on the content, audience, and available resources.

Storyboarding & Prototyping

  • Creating Visual Blueprints: Using storyboards to outline the content sequence, learner interactions, and multimedia components for clear course development.
  • Iterative Testing and Refinement: Develop prototypes to test key functionalities, gather user feedback, and refine the learning experience before final implementation.
  • Aligning with Learning Goals: Ensuring that storyboards and prototypes accurately reflect the course objectives and provide an engaging, user-centered learning journey.

Developing Your Training Solutions

  • Content Creation and Curation: Designing and producing engaging, relevant content that aligns with learning objectives and meets the needs of the target audience.
  • Incorporating Interactive Elements: Integrating multimedia, assessments, and hands-on activities to enhance learner engagement and knowledge retention.
  • Ensuring Scalability and Flexibility: Developing training solutions that are adaptable to different delivery methods (eLearning, instructor-led, or blended) and can scale with organizational growth.

FAQs

What is your design process?

My process starts with a deep understanding of your goals and target audience through a detailed needs analysis. After that, I will create a project outline and storyboard to visualize the learning experience. Once these elements are approved, I will develop prototypes to gather feedback, refine the design, and ensure it aligns with your requirements. After making the final revisions, I will deliver the completed design in your preferred format.

How do you ensure the training materials are engaging?

I include a variety of interactive elements, multimedia, and real-world scenarios in the training materials to make them informative, engaging, and immersive. Additionally, I tailor the content to accommodate different learning styles, ensuring that it resonates with all types of learners.

What tools do you use for instructional design?

I use tools such as Articulate Storyline, Rise, and Canva to create engaging, interactive learning content. For project management and collaboration, I utilize platforms like Microsoft Teams and Zoom to keep projects on track and ensure timely delivery.

How do you handle feedback and revisions?

I encourage feedback throughout the design process to ensure the project aligns with your vision. I usually provide a draft or prototype for your review. After gathering your input, I make the necessary revisions. My goal is to be flexible and collaborative, ensuring that the final product meets your expectations.

What is your turnaround time for a project?

The timeline for a project depends on its complexity and scope. After our initial consultation, I will provide a detailed timeline and outline key milestones. Generally, smaller projects may take a few weeks to complete, while larger training solutions could require a couple of months.

How do you charge for your services?

I charge on a project basis and provide a detailed estimate based on the scope and complexity of the work involved. For ongoing or long-term projects, I may switch to an hourly rate. I will collaborate with you to determine the best pricing structure that fits your needs and budget.

How do you handle payment?

A deposit is required at the beginning of the project, and the remaining balance is due upon completion or after specific milestones have been achieved. I accept payments through various methods, including credit card, PayPal, and other secure payment systems. Payment terms will be clearly outlined in the contract to ensure transparency.

LET'S WORK TOGETHER

Elevate Your Business Potential with Personalized Learning Solutions.

Laura Smith

Experienced instructional designer dedicated to helping organizations unlock their full potential through effective learning solutions.

Email: laura@edgytechieconsulting.com

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